Politik for beskyttelse af personlige oplysninger

Introduction

Welcome to My IVF Buddy (“we,” “our,” or “us”).
 We provide an online platform and community for individuals and couples navigating in vitro fertilization (IVF) and fertility treatments.

We are committed to protecting your personal data and respecting your privacy in compliance with the General Data Protection Regulation (EU) 2016/679 (GDPR), the UK GDPR, and other applicable data-protection laws.

By using our Platform, you agree to this Privacy Policy.

Data Controller

The Data Controller responsible for your personal data is:

 Aventurine ApS
 Nordtoftevej 6
 8240 Risskov, Denmark
 CVR No. [insert number]
 Email: hello@myivfbuddy.com

Aventurine ApS determines the purposes and means of processing all personal data collected through the My IVF Buddy Platform.
We are an independent data controller and do not act on behalf of any clinic or healthcare provider.

If you have any questions or wish to exercise your privacy rights, please contact My IVF Buddy at hello@myivfbuddy.com.

What Information We Collect

A. Personal Information

  • Name or chosen username
  • Email address
  • Encrypted password
  • Profile details (e.g., fertility journey stage, gender, location if provided)

B. Sensitive (Special Category) Data

Because our Platform focuses on fertility and IVF, you may voluntarily share:

  • Fertility or medical history
  • Treatment experiences or test results
  • Emotional or mental-health reflections

We process such information only with your explicit consent.

C. Automatically Collected Data

  • IP address, browser type, device identifiers
  • Site-usage data, page interactions, and cookies (see Section 8)

Legal Bases for Processing

Purpose

Legal Basis

Providing and maintaining the Platform

Performance of a contract (Art. 6(1)(b))

Personalizing your experience

Legitimate interests (Art. 6(1)(f))

Sending newsletters or updates

Consent (Art. 6(1)(a))

Processing sensitive health data

Explicit consent (Art. 9(2)(a))

Ensuring security and fraud prevention

Legitimate interests (Art. 6(1)(f))

Compliance with legal obligations

Legal obligation (Art. 6(1)(c))

You may withdraw consent at any time by contacting hello@myivfbuddy.com.

How We Use Your Data

We use your data to:

  • Operate and improve the Platform
  • Facilitate community communication and peer support
  • Respond to inquiries and provide assistance
  • Send updates and IVF-related content (if opted in)
  • Maintain security and prevent misuse
  • Fulfil legal obligations

We never sell or rent your personal or health data to advertisers or third parties.

Data Sharing and Disclosure

We share personal data only with:

  • Trusted service providers (e.g., hosting, analytics, email delivery) under GDPR-compliant Data Processing Agreements
  • Legal authorities if required by law or court order
  • Research or analytics partners, but only in anonymized or aggregated form

All third parties are contractually required to safeguard your information.

International Data Transfers

If your data is transferred outside the European Economic Area (EEA) or the UK, we ensure adequate protection through:

  • An adequacy decision by the European Commission or UK Government; or
  • Standard Contractual Clauses (SCCs) approved under GDPR; or
  • Other appropriate safeguards ensuring equivalent protection.

Where we use US-based service providers, transfers rely on the EU–US Data Privacy Framework or SCCs as applicable.

Cookies and Tracking Technologies

We use cookies and similar technologies to:

  • Keep you signed in
  • Save your preferences
  • Analyse Platform performance and usage trends

You can manage or disable cookies through your browser settings.
 For details, see our Cookie Policy.

Data Retention

We retain your personal data only as long as necessary to:

  • Provide our services
  • Comply with legal obligations
  • Resolve disputes or enforce agreements

When data is no longer needed, it is securely deleted or anonymized.
You can request account deletion any time by emailing hello@myivfbuddy.com.

Your Rights Under GDPR

You have the right to:

  • Access – obtain a copy of your data
  • Rectification – correct inaccurate or incomplete data
  • Erasure (“right to be forgotten”)
  • Restriction of processing
  • Data portability – receive data in a machine-readable format
  • Object to processing based on legitimate interests
  • Withdraw consent at any time
  • Lodge a complaint with a supervisory authority

We respond to verified requests within one month (extendable by two months for complex cases).

For Danish users, you may contact the Danish Data Protection Agency (Datatilsynet) at
 https://www.datatilsynet.dk.

Data Security

We apply appropriate technical and organisational measures, including:

  • Encryption of data in transit (HTTPS/TLS) and at rest
  • Secure password hashing and limited access controls
  • Regular system monitoring and security audits

While we strive to protect your data, no online system is completely secure.
 Avoid sharing personally identifiable health details in public areas of the Platform.

Children’s Privacy

Our Platform is intended for individuals aged 18 and over.
We do not knowingly collect personal data from minors.
If you believe a child has provided information, please contact us immediately at hello@myivfbuddy.com.

Changes to This Policy

We may update this Privacy Policy from time to time.
 The updated version will appear on this page with a new “Last Updated” date.
 If material changes occur, we will notify you via email or a prominent notice on the Platform.

Contact Us

If you have any questions, concerns, or privacy-related requests, please contact:

Min IVF-makker
(operated by Aventurine ApS)
Nordtoftevej 6
8240 Risskov, Denmark
Email: hello@myivfbuddy.com


Last updated: 31st January 2026